That means, Adobe needed a winning card for its NLE… a Joker that would bring a major advantage over other dominant NLEs (Final Cut, DaVinci Resolve, and Avid), and thus the solution of dramatically enhancing cloud-based editing with the help of Frame, seemed to be very logical. In the press release, Adobe stated that the addition of Frame.io creates an opportunity for Adobe, in conjunction with the partner ecosystem, to expand beyond video editors to a broader set of customers, teams, and enterprises. $1.275 Billion with 1M customers works out at $1275 for every customer Frame currently has. This is not just a color correction button (“Auto Tone”) but a whole new service within the apps. And Adobe has just paid for it $1.275 billion in cash. Think of it like Zoom, which its stock has multiplied itself during the pandemic (now it’s in free-fall). As you can understand, this service was very needed, and super amplified during the Coronavirus. An exit of a billion is a huge success (=bubble). The company was founded in 2014 and raised $90 million over its lifetime. The Frame.io platform centralizes media assets, including dailies, scripts, storyboards, and more, while also allowing feedback and comments, annotations, and real-time approvals. This allows remote creative teams to collaborate securely and in real-time from anywhere in the world. Integrated with most major professional video tools, Frame.io streamlines the creative process by centralizing assets and feedback in the cloud. Per definition, Frame.io is one of the world’s leading video review and approval platforms with over 1 million users. It’s expensive, but sophisticated and trusted by professionals. I mean, it’s an outstanding product that facilitates editors’ life in many ways. Thanks to COVIDįrame.io owns its success to COVID. Frame.io and Adobeįrame.io is another COVID-bubble. Frame.io was a leading cloud-based video review and approval platform, and from now is an Adobe company, and Premiere Pro’s new joker. The changes that we’re seeing in Premiere Pro, like the new header, will find their way to other Creative Cloud apps in the future.Adobe has announced the completion of its acquisition of Frame.io for $1.275 billion in cash. Adobe says that the new version of Premiere Pro will roll out via a public Beta (and take on several new, unannounced features) before reaching regular users later this year. You can see an example of the new Import and Export controls on Adobe’s YouTube channel. The company states that “we understand how big of a role muscle-memory plays and we don’t want to disrupt your flow in any way,” so the changes might not be as earth-shattering as they seem on the surface. Adobe says that you can customize the Import and Export spaces to your liking, though it isn’t clear how much customization Adobe offers. Of course, long-time Premiere Pro users may not enjoy these changes. Adobe says that optimized render settings for YouTube, Facebook, Twitter, and other popular platforms are easy to find within the Export view, and you can export your content for multiple platforms simultaneously. ![]() The new Export processes lets you focus on the destinations for your content, saving you the trouble of Googling which export settings are best for each social platform. Selecting videos for import in Premiere Pro. As you hover over clips in the Import view, Premiere Pro will play a preview. With it, you can pull media from multiple file locations, including audio and graphics. Like Adobe Lightroom, the updated Premiere Pro utilizes a visual import process (so you can spend less time looking through your File Explorer or Finder). Adobe says this new header bar will find its way to other Creative Cloud applications in the future. You can also use the header to Quick Export, check a System Compatibility Report, and review any changes made in the latest Premiere Pro update. The crux of this Premiere Pro redesign lies in the new header bar, which provides instant access to Import, Edit, and Export workspaces. That’s why Adobe is pushing a major Premiere Pro redesign to help streamline the import and export process, speeding up the workflow for a new generation of content creators. But in that time, social media has completely revolutionized how people share video. Adobe Premiere first debuted in December of 1991, nearly 30 years ago.
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